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Why Create an Email Sequence

Why Create an Email Sequence

An email sequence (aka welcome sequence or nurture sequence) helps your business stay top of mind with customers while easing your workload. The Current Newsletter Game You know the drill, right? Each week (or every two weeks or every month, whenever your intervals...

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The Best Engagement Strategy for Your Newsletter

The Best Engagement Strategy for Your Newsletter

What do you think is the best engagement strategy for your email newsletter? (I've heard this question a lot.) Is it to get them to click a link to read your blog, follow you on social media, or forward your email to a friend? The best strategy is to get people to...

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Stop doing this in Facebook Groups

Stop doing this in Facebook Groups

I'm in a lot of Facebook Groups that support business owners and offer networking opportunities. I'm sure you are too.  As a marketing nerd, I love to study how people connect and interact, but one thing I see people doing is definitely turning people off and chasing...

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Create a Conscious Marketing Plan Workshop

Create a Conscious Marketing Plan Workshop

I'm so excited to announce that I'll be hosting a workshop about Creating a Conscious Marketing Plan at the Thriving Nomads Summit! The Thriving Nomads Summit combines the topics of how to be location independent and have a positive impact business/work model....

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This one started with a brand

This one started with a brand

I’ve never started a project with branding before, but this was different. It’s not exactly a business with a problem to solve. It’s an expression of me and my passion. The “problem” is that I want a hobby and I want to talk about sustainability. I think I have a...

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Introducing the Half Hippie Podcast

Introducing the Half Hippie Podcast

I did it! I made a podcast! It started because I’ve been a bit burned out for a while and I wanted to do something to express my passion for sustainability, and a way to connect with new people. It has already brought me that and more! On the Half Hippie Podcast, we...

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I’ll keep it simple so you can focus on sales

This is a fun story, because I got to really put on my thinking cap. My client Barbara came to me with a big puzzle. It went like this: https://youtu.be/yhboXTlIazs She's a content coach who mainly works with people 1:1, but she created a weekly co-working...

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