Do you want Clicks or Clients?
I get this question a lot… should I send people a newsletter and tell them to click through to my blog? Or another version… should I post on Facebook and tell people to go watch my latest video on YouTube? It depends on your goal. Do you want clicks or clients? If...
A Quick Reality Check for Your Business
Reality checks are sometimes scary, but they are incredibly helpful for your business. The other day, I was talking with a client about why she didn't have as many people sign up for her event as she wanted. She's incredible and her work deserves to be seen and...
Toilet Signs and UX Writing
How do UX writers see signs in the bathroom? It's a crazy connection, I know, but I'm going there! There’s a specific note that I see in toilets around Lisbon that perfectly demonstrates the need for UX writing (or user experience writing). You’ve probably seen these...
Bad UX from One of my Favorite Tools, Vimeo
I love making videos and I like to get multiple uses from one video. So I upload it to YouTube, embed it on my blog, add it to a LinkedIn article, incorporate it into a Medium post, and send it in my email newsletter. (It’s actually a lot simpler than it seems!) For...
Webinar Replay Links Made Easy
When you follow my "webinar replay links made easy" formula, your fans and followers will easily be able to join the webinar and access the replay afterward, without you having to send multiple emails with updated links, yada yada yada. They'll get it all with ONE...
Avoid these Missed Opportunities
Sometimes we have an opportunity to make people feel extra supported, to show that we are ahead of the curve. And sometimes we miss those opportunities. But it's ok! I've got your back. In this video, I'll shed light on some opportunities I see people missing and how...
Why Create an Email Sequence
An email sequence (aka welcome sequence or nurture sequence) helps your business stay top of mind with customers while easing your workload. The Current Newsletter Game You know the drill, right? Each week (or every two weeks or every month, whenever your intervals...
My adorable (horrible) Airbnb experience and how it relates to business
We all have a horrible Airbnb story, right? The place that’s too noisy, full of water, or worse. The Airbnb I stayed in was super cute. They called it the naturebox because it was a big metal box with glass front windows in the middle of a horse pasture. The whole...
The Best Engagement Strategy for Your Newsletter
What do you think is the best engagement strategy for your email newsletter? (I've heard this question a lot.) Is it to get them to click a link to read your blog, follow you on social media, or forward your email to a friend? The best strategy is to get people to...