How board games got me out of my comfort zone
I’m great at making video and public speaking, but talking to 3 people is terrifying! I’ll explain. As an introvert, I’m usually way outside my comfort zone any time I’m not on the couch with a cat on my lap. But we all know it’s a good practice to stretch...
“If they wanted to, they would”… not necessarily
When I started telling people about my new role focused on sustainability, someone said, “If they wanted to be more sustainable, they would.” As if people know what to do, they have clarity around exactly what action to take and they just don’t want to make things...
Why I Delete Followers
I do a funny thing on Instagram, but I think it helps my business and it could help yours too. I delete followers! Here's why. Engagement creates more engagement, so if you have 10k followers and only 20 likes per post, that’s .2% engagement. Instagram will think that...
New mission: Batch Recovery
Two weeks ago, I had a little panic attack while looking through all the “tips” I’d saved on LinkedIn. So much pressure! I felt overwhelmed and my brain melted. I immediately closed my laptop and didn’t open it for 10 days. I disengaged from a lot of social media....
UX Tip for Zoom
“Your client has been successfully updated.” This can definitely be said better, Zoom. In the tech world, the word “client” refers to a version of software, but for my human clients… actual people… this makes no sense. I can imagine people thinking “which client?”...
Do you want Clicks or Clients?
I get this question a lot… should I send people a newsletter and tell them to click through to my blog? Or another version… should I post on Facebook and tell people to go watch my latest video on YouTube? It depends on your goal. Do you want clicks or clients? If...
A Quick Reality Check for Your Business
Reality checks are sometimes scary, but they are incredibly helpful for your business. The other day, I was talking with a client about why she didn't have as many people sign up for her event as she wanted. She's incredible and her work deserves to be seen and...
Toilet Signs and UX Writing
How do UX writers see signs in the bathroom? It's a crazy connection, I know, but I'm going there! There’s a specific note that I see in toilets around Lisbon that perfectly demonstrates the need for UX writing (or user experience writing). You’ve probably seen these...
Bad UX from One of my Favorite Tools, Vimeo
I love making videos and I like to get multiple uses from one video. So I upload it to YouTube, embed it on my blog, add it to a LinkedIn article, incorporate it into a Medium post, and send it in my email newsletter. (It’s actually a lot simpler than it seems!) For...