Why Create an Email Sequence
An email sequence (aka welcome sequence or nurture sequence) helps your business stay top of mind with customers while easing your workload. The Current Newsletter Game You know the drill, right? Each week (or every two weeks or every month, whenever your intervals...
My adorable (horrible) Airbnb experience and how it relates to business
We all have a horrible Airbnb story, right? The place that’s too noisy, full of water, or worse. The Airbnb I stayed in was super cute. They called it the naturebox because it was a big metal box with glass front windows in the middle of a horse pasture. The whole...
The Best Engagement Strategy for Your Newsletter
What do you think is the best engagement strategy for your email newsletter? (I've heard this question a lot.) Is it to get them to click a link to read your blog, follow you on social media, or forward your email to a friend? The best strategy is to get people to...
Stop doing this in Facebook Groups
I'm in a lot of Facebook Groups that support business owners and offer networking opportunities. I'm sure you are too. As a marketing nerd, I love to study how people connect and interact, but one thing I see people doing is definitely turning people off and chasing...
Create a Conscious Marketing Plan Workshop
I'm so excited to announce that I'll be hosting a workshop about Creating a Conscious Marketing Plan at the Thriving Nomads Summit! The Thriving Nomads Summit combines the topics of how to be location independent and have a positive impact business/work model....
This one started with a brand
I’ve never started a project with branding before, but this was different. It’s not exactly a business with a problem to solve. It’s an expression of me and my passion. The “problem” is that I want a hobby and I want to talk about sustainability. I think I have a...
Introducing the Half Hippie Podcast
I did it! I made a podcast! It started because I’ve been a bit burned out for a while and I wanted to do something to express my passion for sustainability, and a way to connect with new people. It has already brought me that and more! On the Half Hippie Podcast, we...
I’ll keep it simple so you can focus on sales
This is a fun story, because I got to really put on my thinking cap. My client Barbara came to me with a big puzzle. It went like this: https://youtu.be/yhboXTlIazs She's a content coach who mainly works with people 1:1, but she created a weekly co-working...
An Online Marketer’s Reaction to Taylor Swift’s Folklore
I wouldn't necessarily call myself a Swiftie, but I do love a good Taylor Swift album. The latest one, Folklore, was released suddenly and without much promotion. After seeing tons of "reaction" videos on YouTube about Folklore, I decided to make one of my own. Since...