Make it easy for people to do what you want them to.

It’s not manipulative. It’s actually helpful for your clients and your business.

The other day, I was talking with a client about why she didn’t have as many people sign up for her event as she wanted.

She asked me if she’s too late to the party or if she’s not meant to do this, or … what happened? Why didn’t people sign up.

I said we needed to look at the reality of the situation.