Where are your clients going?

A solid Customer Lifecycle Strategy keeps them with you

From marketing to onboarding to retention, I make sure every touchpoint builds trust, drives adoption, and supports growth.

You can’t create an impact if your customer experience is broken.

I help you design every step, from marketing to onboarding to retention, so the right people say yes, stay longer, and tell their friends.

Hi, I’m Terra.

I’m good at stepping into your client’s shoes to understand their needs and desires and turning that knowledge into content that converts.

You want a marketing campaign that is personalized, automated, and efficient so you can reach more clients without burning out. I’m obsessed with writing copy that connects and simplifying things to save you time and money.

You need a website that makes it easy for people to find you and take action. I can upgrade your website and implement strong SEO that attracts your ideal customers.

And I’m a problem solver. I see holes that are losing you clients and opportunities that you didn’t know existed.

My intuitive, thoughtful approach makes me fun to work with.

See for yourself.

How we work together

Customer Lifecycle Strategy + Execution for ambitious entrepreneurs and leaders who want fast, focused results.

I help you get clear, get visible, and get results, without hiring a full-time marketer.

  • Clarity + Game plan

    For: When you’re stuck, second-guessing, or need a quick fix.

    What You Get:

    • A 90-minute deep dive into your biggest bottleneck, whether it’s list growth, pitch deck messaging, onboarding flow, or customer retention.

    • A step-by-step action plan tailored to your goals. No fluff, just high-leverage next steps.

    • Strategic edge: Leave with one breakthrough idea that changes your trajectory.

    Perfect If: You need a quick but powerful reset from someone who sees blind spots fast.

    $300

  • High-impact marketing + CX execution, done with you

    For: When you need more than advice… you want momentum.

    What You Get:

    • A full day focused on your most strategic need — whether that's overhauling your pitch deck, building a lead magnet, optimizing onboarding, or mapping your customer journey.

    • My hands-on strategic + analytical brain applied to your business = no generic advice.

    • Clear ROI: Walk away with a tangible asset, workflow, or system that’s ready to launch and built to last.

    Perfect If: You’re tired of "thinking about it" and want it done.

    Starts at $1200

  • Customer Experience + Growth Strategy on Fast-Forward

    For: When you’re ready to build, execute, and attract clients.

    What You Get:

    • 5 days of focused strategy + execution (e.g., launching a lead gen campaign, refining your onboarding flow, optimizing your sales funnel, polishing your pitch decks, or QA’ing your entire customer experience).

    • My full attention on your business: daily collaboration, problem-solving, and momentum you can feel.

    • Compounding advantage: Everything we do is designed to pay off beyond the sprint, supporting growth, retention, and customer success.

    Perfect if: You want a short burst of intensity to unlock months of progress.

    Starts at $3,000

  • Strategy, execution, and growth across the full customer journey

    For: When you need ongoing high-level support without the full-time overhead.

    What You Get:

    • Priority access to my strategic brain, whether it’s messaging, funnel optimization, onboarding workflows, retention plays, or growth experiments.

    • Proactive insight: I surface blind spots, spot churn risks, and identify opportunities before they slip through the cracks.

    • Seamless execution: From strategy to systems to messaging, I turn ideas into impact without adding friction for your team.

    • Resilience boost: When roadblocks hit, we pivot fast (thanks to grit + adaptability).

    Perfect If: You’re ready to out-think and outlast the competition by delivering an experience customers want to stay for.

    Investment depends on scope.

10+

years in business

120+

offers launched

500+

entrepreneurs supported

I really appreciate how you combine your expertise in copywriting and your knowledge of the current market. You’re very good at knowing what’s out there, what the trends are, and where it’s going.

You have the ability to ask the right questions to get people talking and then you would grab the nuggets as they came out of my mouth.

I needed someone to be on my team and I felt, with you, that it was you and me co-creating this and I would not have been able to do it myself.

Kate, The Fundraising Lab

“I worked with Terra to review my consulting offerings, and she gave me invaluable feedback on how to frame and price my services. In addition to reviewing the packages I planned to sell, she identified new digital product offerings that could provide passive income. She also gave me tips for attracting and working with new clients.”
— Julissa

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