A solid Customer Lifecycle Strategy keeps them with you
Where are they going?
The problem
What is your client experience, from the minute they find you on social media, to your website, to their first contact with you?
Do you know where you’re losing clients… why your content isn’t converting? Why you’re seeing churn? Why there’s no engagement in your community?
A customer lifecycle strategy will ensure your marketing is spot-on and your client experience shows that you are a true expert, so people trust you and keep coming back for more.
marketing ・ onboarding ・ customer success ・ community
Marketing
The first touch
Personal branding that sets you up for success
Lead magnets that attract your ideal client and make them want to work with you
Launch strategy that is clear, impactful, and not a heavy lift and attracts the right customers
Branded pitch decks so you can focus on content, not design
Website design and upgrade so your website does the work for you
Visibility opportunities like podcasts, conferences, speaking opportunities, and awards. I’ll make you look good
Content calendar so your social media, blog, and newsletter are full of smart content that drives people to your offer
ONBOARDING
Friction-Free
Calendar setup that answers all their questions
Automated, yet personalized, so they’re taken care of without constant handholding from you
Purposeful intake forms Collecting “before” stories to create strong testimonials later
Resolve friction with compassion and tech expertise
Check-ins to identify where they’re struggling
customer
success
For retention and
raving fans
User experience audits
Facilitate technical training and onboarding
Screencast videos to answer questions
Clear documentation
Brainstorm future potential use of your tool to keep them coming back for more
Leveraging all the capabilities of the platform for their success and yours
Work with the Product team to communicate user needs
community
To deepen the impact
Maintain the culture you envision
Engagement content to keep the community connected
Retention
Facilitate group calls and events to take the burden off you
Host events like coworking calls and hot seats to provide value where they need it and build a sense of support
-
Personal branding that sets you up for success
Lead magnets that attract your ideal client and make them want to work with you
Launch strategy that is clear, impactful, and not a heavy lift and attracts the right customers
Branded pitch decks so you can focus on content, not design
Website design and upgrade so your website does the work for you
Visibility opportunities like podcasts, conferences, speaking opportunities, and awards. I’ll make you look good
Content calendar so your social media, blog, and newsletter are full of smart content that drives people to your offer
-
Calendar setup that answers all their questions
Automated, yet personalized onboarding, so they’re taken care of without constant handholding from you
Purposeful intake forms collecting “before” stories to create strong testimonials later
Resolve friction with compassion and tech expertise
Check-ins to identify where they’re struggling
-
User experience audits
Facilitate technical training and onboarding
Screencast videos to answer questions
Clear documentation
Brainstorm future potential use of your tool to keep them coming back for more
Leveraging all the capabilities of the platform for their success and yours
Work with the Product team to communicate user needs
-
Maintain the culture you envision
Engagement content to keep the community connected
Retention strategy and execution
Facilitate group calls and events to take the burden off you
Host events like coworking calls and hot seats to provide value where they need it and build a sense of support
Why me?
Credibility comes from experience and I’ve been helping businesses with marketing and technology for 10+ years.
My areas of expertise:
copywriting ∙ business analysis ∙ marketing strategy ∙ branding ∙ product design ∙ UX/UI ∙ automation flow ∙ content calendar ∙ project management ∙ video ∙ creating offers ∙ SEO ∙ community support ∙ and more
This versatility means I can step in to provide insight and action steps so you have a clear plan. And we’ll check in later to make sure you’re on track because I care about your success.
Are we a good fit?
Let’s talk!