Marketing can be easier
Marketing can be easier
Content Calendar.
Client Onboarding.
Email Sequence.
Authenticity. Consistency.
Marketing Plan.
Business Strategy.
It’s all here.
When you have a business, it’s easy to feel like marketing comes naturally to everyone else and you’ll never be good at it. This voice in your head creates fear and hesitation, which leads to you staying hidden and quiet.
(It’s lying to you, btw… you can be good at this.)
You can feel good about telling people what you do!
And it’s definitely time to stop hiding behind your laptop.
I’ve been in your shoes. As an introvert, I’ve certainly struggled with getting people to pay attention to me. It’s not instinctual, but it doesn’t have to be so hard.
My clients tell me that what they like about my approach is that we create a strategy that feels good to them. It feels natural, and it gets easier over time.
When you do marketing this way, you may not rake in a million dollars immediately, but you’ll feel good about yourself and your business.
And that’s what keeps people coming back and compels them to tell their friends about you.
This authentic way of marketing doesn’t always come naturally, but once you try it on for yourself, you’ll see that it’s something you can implement and see results right away.
I’ve seen the marketing courses and the gurus who promise to give you their “blueprint,” as if authenticity can be replicated.
But I believe marketing is personal.
Sure, there are some things that are always effective, like consistency. But it’s nearly impossible to be consistent if you don’t feel confident and professional, if you don’t have a plan.
That’s why it’s crucial to create a strategy that lights you up and keeps you going.
And I know that people – your clients – want personal attention.
They want to feel like you’re talking directly to them, not following someone else’s formula.
That’s what I teach and it has worked for me for 8+ years and I know it can work for you.
I’m not going to sell you another course or blanket approach. I’m here to hold your hand and guide you through creating a marketing strategy that feels good to you because it’s easier to be consistent and authentic when you have a base to stand on.
That’s what a marketing strategy creates – a base. It’s not set in stone, so you can be flexible as your business shifts and grows.
If you’re ready to have regular communication with your potential clients, I’ll show you what that can look like and how to show up for them in a way that feels good to you.
That means you can keep your strategy going for the long run so that the next time you launch an offer, you’ll know how to make a good marketing plan for it.
(Of course, I can help you on your next project too.)
My approach is based on authenticity and consistency, which means you’ll be sharing from your heart and making real connections.
That means no sleazy sales emails, no overwhelm, and no more hiding.
Essentially, you’ll create a path for your clients, from the minute they find you on social media to when they opt in to your free gift and get the first welcome email in your sequence.
(If you don’t have a welcome sequence yet, you’re in the right place! Keep reading.)
This means that when they buy your product or service, it is delivered with care and clarity, so they never feel frustrated or confused. They feel like they’re getting that personal attention they crave.
And all of this is automated for you, so you’re not sitting at the computer for 14 hours a day, manually sending emails that can and should be delivered automatically.
This might feel like a lot for a marketing strategy, but it’s all about client care and creating a business that is sustainable.
Imagine if I helped you write bangin’ social media posts but when you started to get clients, they had to search high and low for your booking calendar or they never got their confirmation details so they didn’t even know what the next step was. That wouldn’t help anyone!
When you work with me, we will be sure you have a business that speaks to your ideal clients in your social media content and takes good care of them when they take the next step, whether that’s opting in to your newsletter, booking a call with you, or buying your service.
Having a solid onboarding process makes them feel supported and is fully automated so you can set it up once and let it run.
Marketing is a balance, in both outward communication and in bringing people into your business.
It takes organization and planning.
You might have tons of content ideas and what you need is a guide who helps you translate those ideas to social media or newsletter content and make them part of your business, without giving too much away for free.
Or you have lots of ideas for services to offer but need a clear strategy so you don’t overwhelm your clients but still offer things that will help them. I hear you and I can help!
We can take those ideas and give them structure and simplicity so you can function like a business owner.
Then we’ll make sure your clients are supported once they say yes! (You wouldn’t believe how many times I schedule an appointment with a “professional” and I have to ask them how we’re going to connect. That should be in the confirmation email so there’s no guessing! This is what I want for your business.)
You will feel organized and professional instead of chaotic and small, and that will help you stick with your plan… because it works.
When we build a marketing plan together, you will be able to set it up (or hand it to your team) and let it run, which means you’ll be able to focus on serving your clients instead of manually doing all the tech stuff.
You’ll be able to post on social media with confidence. You’ll send newsletters consistently, so you can make sales.
You’ll feel excited to talk about your business! I’ve seen it happen and I want the same for you.
How do we get started?
Choose a 3-pack of 1-hour sessions, the Kickstart Kit, or a VIP Day.
We’ll meet together on Zoom and it’ll feel like I’m right there with you. I’ve done this for 8 years and I’m always surprised by how connected we can get on Zoom, and how much we can accomplish together.
This is right for you if:
you know it’s time for a solid marketing strategy
you’ve got big goals and you’re ready to stop procrastinating and start reaching them
you’re a bit of an introvert and nervous to put yourself out there
you want a more personalized plan (not another course!)
This is NOT for you if:
you want a blueprint or a copycat program, this isn’t it. We’re going to co-create something specifically for you.
you’re selling a physical product. My experience is based on service-based businesses like photographers, copywriters, coworking spaces, teachers, and consultants.
you want a course (with no accountability). I prefer to work 1:1.
My Areas of Expertise
I’ve been working in online marketing for more than 10 years, first at a university and then for my fellow entrepreneurs. I totally nerd out about marketing strategy and I love solving problems.
Here are a few things I’m an expert at.
UX copywriting, copyediting
project management
business analysis
marketing strategy
creating an Editorial Calendar
branding and logos
onboarding clients
lead funnels
opt-in gift ideas
automation flow
writing newsletters, blogs, and ebooks
harnessing inspiration into consistency
launch strategy
hosting a challenge
finding your ideal client
creating program offers and packages