A solid Customer Lifecycle Strategy keeps them with you

Where are they going?

The problem

What is your client experience, from the minute they find you on social media, to your website, to their first contact with you?

Do you know where you’re losing clients… why your content isn’t converting? Why you’re seeing churn? Why there’s no engagement in your community?

I’ll make sure your marketing is spot-on and your client experience shows that you are a true expert so people trust you and keep coming back for more.

Marketing

The first touch

  • Personal branding that sets you up for success

  • Lead magnets that attract your ideal client and make them want to work with you

  • Launch strategy that is clear, impactful, and not a heavy lift and attracts the right customers

  • Branded pitch decks so you can focus on content, not design

  • Website design and upgrade so your website does the work for you. It’s your 24/7 sales engine so we want it to be clear, engaging, and actionable. And beautiful

  • Visibility opportunities like podcasts, conferences, speaking opportunities, and awards. I’ll make you look good

  • Content calendar so your social media, blog, and newsletter are full of smart content that drives people to your offer

Why me?

Credibility comes from experience and I’ve been helping businesses like yours with marketing and technology for 10+ years.

My areas of expertise:

copywriting ∙ business analysis ∙ marketing strategy ∙ branding ∙ product design ∙ UX/UI ∙ automation flow ∙ writing newsletters, blog, social media content ∙ video ∙ creating offers ∙ SEO ∙ and more

This versatility means I can step in and provide insight and action steps so you have a clear plan. And we’ll check in later to make sure you’re on track because I care about your success.

Who it’s for

I love working with

  • sustainability startups who need a quick boost

  • consulting firms that want a bit more visibility

  • solo entrepreneurs who want to get unstuck

  • small businesses with a lifecycle problem to solve

The agenda

Your day is bespoke, but I have created a loose agenda to be sure we cover the crucial areas of your business. We will not only take action on the day (designing, writing, creating a schedule), we’ll also set you up with a plan moving forward.

  • We’ll have a 45-minute call so I can get background info about your goals and what you want to focus on during your workshop.

  • We’ll dive deep into your brand, website, content, and strategy. You’ll walk away with a good foundation of ideas and action steps to boost your business.

  • We’ll check in a few weeks later to answer questions and be sure you’re on track with your goals.

  • Prep call, 6-hour VIP Day Workshop, personalized Business Playbook with detailed notes for you, updated branding board, content plan, 3 branded slide decks, “Ongoing SEO” strategy, and follow-up call.

Marketing

from the first touch

15-minute strategy call

Let’s get on the same page about your business and your goals for the day.

Background research + review

I will review your website and send you a video with my thoughts.

I’ll create a branding board based on your current fonts, colors, and voice.

part two: the day

Review

We’ll look at your brand together to make sure it still represents you.

We’ll change anything that doesn’t align with your goals.

Learn

I’ll teach you how to set up what I call “Ongoing SEO” so your content is always easy to find.

Ask me anything about business and marketing. This is YOUR time.

Strategize

Planning party! Following my popular planning process, we’ll strategize your year and drill down to what you need to do in the next week/month/quarter to hit your goals.

We’ll create a content plan together, integrating your launches and other important events.

part three: after

Your Business Playbook

I’ll build your Business Playbook complete with my notes from the day, your planning party worksheets, branding board, brand voice guide, Ongoing SEO strategy, 3 branded slide decks, and your content plan.

45-minute check-in

We’ll touch base a couple weeks later to clarify any questions and be sure you’re on track.

Clarity

•

Strategy

•

Action

•

Clarity • Strategy • Action •

Are we a good fit?

Let’s talk!