Ongoing support

Many startup founders and business owners are brilliant in their field, but they need good marketing so their idea reaches people beyond the pool of people who already know and love them.

You’ve got to be visible.

The traditional approach is to hire a full-time Chief Marketing Officer, but startups and small businesses likely don’t need a full-time senior marketing person yet. (Not to mention the fluffy benefits package.)

Enter the fractional marketing manager or fCMO.

Fractional means I work part-time for a specific length of time, maybe 4-6 months, as a member of the team.

The fractional role allows you to make a strategic investment in marketing so the team gets the support they need.

You get a senior-level, skilled pro who lays the groundwork for a smart strategy and is able to create examples of quality work.

Selfishly, I (the fractional) get to do the deep and varied work I love for multiple teams. That means I keep my mind fresh with new ideas.

As a generalist, I love both strategy and implementation. Some have called me a Swiss army knife. It fits because I’m able to step in and provide a solution for many different problems.

Track record

With over 10 years supporting businesses with tech and marketing strategy, I’m equipped to

  • deliver a “Marketing Mindset” workshop to shift the team into thinking of marketing as an ongoing habit

  • solidify branding and messaging

  • review and upgrade the website copy

  • research and apply for speaking opportunities

  • build a marketing strategy to increase visibility

  • write copy and create videos and other collateral for use on social media, blog, and newsletter

  • review and optimize the customer onboarding experience

  • design branded pitch decks so the team can focus on content, not design

  • wrote an article that got the founders invited to speak at an industry event

  • designed and built a new website in less than 3 weeks

  • grew company LinkedIn following 30% per month

  • designed professional, exciting, and branded pitch decks so the team could focus on content and not design

  • implemented SEO that attracted clients (who also read every word of the website because the copy hit home for them so deeply)

  • secured all 4 WebSummit activations I applied for, including a video that was played on the Future Societies screen and a speaking opportunity

  • redesigned the UX look and feel of the software platform

  • successfully applied to speak at industry events

  • placed in the top 20 for an innovation award

Highlights of past sustainability SAAS startup experience

What could you do with visibility like this?

choose your package

We can come up with a package of services that suits your needs and budget. Use these for inspiration of potential opportunities and impact.

Good

40~ hours per month

  • Pump up your website or social/email content so it converts

  • Website/UX review

  • Brainstorm content for you to implement

  • Create and review pitch decks

  • Develop and implement your marketing strategy

better

Includes everything Good

  • 40-55 hours per month

  • On-location kickoff workshop

  • 1-hr Marketing Concepts and Strategy training for the whole team

  • Create and post weekly LinkedIn content for the company page

  • Create LinkedIn content and Featured Posts for the core team

  • Customer support and onboarding, if desired

  • Research and apply for relevant events and speaking opportunities

Best

Includes Good + Better

  • 55~ hours per month

  • On-location kickoff workshop, up to 2 additional in-person intensives

  • Dedicated to your business

  • Monthly 1-hr consultation with fractional CFO

Let’s start telling your story. I’m ready. Are you?