Customer lifecycle Management

What is your client experience, from the minute they find you on social media, to your website, to their first contact with you?

Do you know where you’re losing clients… why your content isn’t converting? Why you’re seeing churn? Why there’s no engagement in your community?

A customer lifecycle strategy will ensure your marketing is spot-on and your client experience shows that you are a true expert, so people trust you and keep coming back for more.

marketing ・ onboarding ・ customer success ・ community

You don’t need to hire me for the full lifecycle. Choose the one that’s most relevant to you now.

Or bring me on for the full lifecycle experience to ensure consistency and quality from day 1.

Marketing

The first touch

  • Personal branding that sets you up for success

  • Lead magnets that attract your ideal client and make them want to work with you

  • Launch strategy that is clear, impactful, and not a heavy lift and attracts the right customers

  • Branded pitch decks so you can focus on content, not design

  • Website design and upgrade so your website does the work for you

  • Visibility opportunities like podcasts, conferences, speaking opportunities, and awards. I’ll make you look good

  • Content calendar so your social media, blog, and newsletter are full of smart content that drives people to your offer

ONBOARDING

Friction-Free

  • Calendar setup that answers all their questions

  • Automated, yet personalized, so they’re taken care of without constant handholding from you

  • Purposeful intake forms Collecting “before” stories to create strong testimonials later

  • Resolve friction with compassion and tech expertise

  • Check-ins to identify where they’re struggling

customer

success

For retention and raving fans

  • User experience audits

  • Facilitate technical training and onboarding

  • Screencast videos to answer questions

  • Clear documentation

  • Brainstorm future potential use of your tool to keep them coming back for more

  • Leveraging all the capabilities of the platform for their success and yours

  • Work with the Product team to communicate user needs

community

To deepen the impact

  • Maintain the culture you envision

  • Engagement content to keep the community connected

  • Retention

  • Facilitate group calls and events to take the burden off you

  • Host events like coworking calls and hot seats to provide value where they need it and build a sense of support

Why me?

Credibility comes from experience and I’ve been helping businesses with marketing and technology for 10+ years.

My areas of expertise:

copywriting ∙ business analysis ∙ marketing strategy ∙ branding ∙ product design ∙ UX/UI ∙ automation flow ∙ content calendar ∙ project management ∙ video ∙ creating offers ∙ SEO ∙ community support ∙ and more

This versatility means I can step in to provide insight and action steps so you have a clear plan.

And we’ll check in later to make sure you’re on track because I care about your success.

Are we a good fit?

Let’s talk!