Sell Your Group Program with ONE Call

I have a really powerful tip for you today around filling up a group program.

A few weeks ago, one of my clients launched her group program. To kick it off, she offered discovery sessions so people could get on the phone with her and see if the program was the right fit. Last time she did that, she had a TON of no-shows.

Not only is that not worth her time, she was super-discouraged after that experience. I mean, who needs negative reinforcement, right?

This time, I suggested hosting an “Ask Me Anything” webinar and inviting everyone to join the call. That way, she just has to get on the phone ONCE, and she can answer 20 questions all at once.

It worked! Everyone who joined the AMA signed up for her program!

Here’s how it worked: she didn’t have a separate registration form for the AMA. She simply gave people the phone number and access code and told everyone on her list to join her for the call.

No preparation is needed for an AMA because you’re simply answering questions about the program that you created. You know it inside and out.

Now here’s a great hack that really helps you NAIL that launch: work testimonials into your answers. That’s a double-bonus because you’re answering the question and the testimonial is like social proof that your program works.

So, next time you’re trying to fill a program, consider hosting an AMA webinar! Let me know how it goes!

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  1. A-HA! Such a useful tip!!! Thanks for sharing, Terra!

    • Wooohooo! So glad it’s helpful! I was absolutely thrilled when I realized that everyone who joined her AMA signed up for her group program. Amazing!

  2. Such a great tip, Terra, and major timesaver! Would you recommend doing this in a formal webinar-type format, or using a service like Zoom? I have Webinar Ninja but haven’t used it yet, and I also have Zoom. It’s great that zoom is so interactive, but maybe a more formal webinar would be better if participants want to be more “in the background.” Thoughts?

    • Hey Christine! You can actually have the option to mute and have the video off for Zoom. If you enable the “hide non-video participants”, you end up having a webinar! Except you can actually unmute the people or have their video on if they’ve got questions, or simply use the chat as they would in a webinar. I did this last time and it worked well. You can also set Zoom up so that they have to register to the meeting (it has to be a meeting that’s not in your Personal meeting room), so basically everything like a webinar!

    • I would use Zoom or Webinar Ninja, whichever you are more comfortable with! Annick has good info here about hiding people so it looks more like a webinar. Then you can download the recording, upload it to YouTube, and embed it on your website so that the replay page is in your own branding.

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Technology runs on energy, so when you're creating websites and emails, you are literally sending energy to your potential clients. I make sure that energy is confident, positive, and enlightening! This is why I help entrepreneurs. I infuse confidence and love into the work we do together, so you can feel empowered to run your business.

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