What does all that even mean?
I must admit, sometimes I have to google the latest hashtags.
For the longest time, I had no idea what #yolo meant! I thought it had something to do with this guy:[kad_youtube url=”http://youtu.be/oavMtUWDBTM” maxwidth=600 ]
(It means You Only Live Once, a great mantra for embracing life and stepping out of your comfort zone once in a while.)
What is a hashtag?
A hashtag is just a word or phrase that follows the # symbol. They’re used on about 15 different social media platforms. The most popular are Instagram, Twitter, Facebook, Google+, and Tumblr.
You can create a hashtag by putting the # symbol before a word, which makes it clickable. People who click on it will see all the other Tweets or Instagrams that have been “tagged” with the same hashtag.
You can also tag a phrase by running the words together without spaces, like #getoutthevote.
Why use a hashtag?
You can create some buzz around your services, ideas, recipes, and industry by creating or using catchy hashtags.
I think it’s fun to click on a hashtag you created to see other people’s pictures or tweets about that same thing. Then, you can like or follow them and they might like or follow you back. It’s a good way to grow your following and be more social.
Some people theorize that hashtags may be going away to make Twitter more user-friendly. Bummer. I find them useful, especially around a major world event or topic.
Common Twitter terms
Since hashtags are most popular on Twitter, I thought I’d share a few more helpful things to know about Twitter.
- @username = the person’s name on Twitter
- DM = Direct Message. To send a Tweet to one person only. No one else can see it.
- RT = ReTweet is to share something that someone else tweeted.
- MRT = Modified retweet means the original tweet was modified, probably to fit the character limit.
- FTW = For the Win
- ICYMI = In Case You Missed It
- idk = I don’t know
- #ff = Follow Friday. Tweet about your favorite people on twitter and suggest that your followers should follow them. Use the @ symbol to indicate who to follow. For example:
#ff @terramilo on Twitter and Instagram for food pics.
- #tbt = Throwback Thursday. Post a picture of an old memory.
How can you use it in your business?
You can search or skim the trending hashtags to see what people are talking about. (Check out https://twitter.com/i/discover.) Then, you can target some of your messaging to current trends.
For example, the trend as I’m writing this is #RuinaRealityShow, so you could tweet your idea about how to ruin a reality show, and you’ll be engaging with new people and likely win some followers if your idea is really funny or clever.
If you discover a hashtag like #summercleanse is popular, you could reply to some people and offer to help them. Or tweet your own #summercleanse hashtag and offer your safe, healthy solution.
On Instagram, you can use as many hashtags as you want. But on Twitter, you don’t want over-tag in a single tweet. Two hashtags is enough.
Include both broad and specific words. For example, if you Instagram a sandwich, you might use these hashtags: #food #dinner #healthy #sandwich #ilovesandwiches #panini #mushrooms #sundriedtomatoes #arugula #garden
I created my own hashtags #eatkind and I was soon thrilled to see some of my followers using my hashtag. It was so fun! I also started hashtagging #30simpledinners, and soon I found that I had enough pictures and recipe ideas that I can create an ebook or opt-in freebie out of it. And my followers can search #30simpledinners among my tweets and see all of my ideas.