We started off 2016 with a BANG! Isn’t it time you start off your 2016 with your BRAND?
Everywhere I went, talking to numerous clients and digital entrepreneurs who were committed to making 2016 their take-off year, I kept encountering the same problem: branding.
What is it? And more, importantly, how do you craft a brand identity that you’re absolutely in love with and don’t want to jump ship after a few rounds of creating social media posts? I’ve got this solution in this month’s FREE Computer Girl Webinar Series.
Branding is important. Your logo and website are often the first thing your potential client sees about you. You want something that appeals to them, but also looks professional.
You want colors that evoke emotion, fonts that are appealing, and copy that draws people in.
That’s a LOT of responsibility!
And we often let it hold ourselves back. How many times have you said, “I can’t do this or that because I don’t have a logo” or “My website isn’t done”?
Probably a lot of times. I have heard these statements from MANY coaches and entrepreneurs. (So the good news is, you’re not alone.)
Here’s the thing. You can’t let this stuff stop you from getting your message out into the world. If I had waited until I found the “right” logo, fonts, and colors, I’d still be working the 9-5 job and I wouldn’t have helped hundreds of people!
So, I’m baring it all. I’m showing you all of the logos and brands I’ve put out there over the last 3 years. It’s a lot and it may take you down memory lane as you think about how many times you’ve been unhappy, un-ready or have changed your branding.
But I want you to see that it’s not the end of the world if you make a logo, launch it, and then change your mind. One of my biggest fears is being seen as inconsistent. But guess what, even bigger than that is the fear that I won’t get to do the work I love anymore. And that would happen if I stick to consistency and wait for the “perfect,” unchangeable brand.
I hope I have my current logo for at least a year. I like it. It tells a story, and I like the fonts and colors. It feels like “me.” But if something changes tomorrow, I will allow myself to change that logo.
I invite you to do the same. Allow a little more flexibility, bravery, and playfulness with your brand. Find something like and run with it. It will turn into something you love. That will happen. But you have to start.