When you start a new business, you quickly learn that it’s important to have a list.
What does that mean? A list of what?
You need a list of followers so you can offer your services. Social media is great, but you know not everyone sees your posts. You can’t build a business on social media alone. (Well, most of us can’t.)
Even Marie Forleo will tell you that Facebook is fine, but you need a list.
So, how do you build your list?
You need a great opt-in offer… something to entice them to give you their email address. You need a “freebie.” An opt-in freebie is valuable content that you give away in exchange for your prospect’s valuable email address.
(They opt-in to your email list, you give them something for free = opt-in freebie.)
But how do you get one of these opt-in freebies? You could buy one, figure out how to deliver it, and then try to update it regularly. Or,
You can make it yourself!
Yes, you can. I know you can. You have all the knowledge you need to be able to attract followers and offer them something great. You are a giver. You’re creative. And you have information to share.
You just need to package it in a way that makes you feel confident, look professional, and ready to promote yourself and your business.
It’s not enough to just give away recipes. You’ve got to make them juicy, irresistible, and actionable.
It’s not enough to teach people how to do something. You’ve got to inspire them to really take action. Hold them accountable. And help them see progress. (They will attribute that progress to your brilliant coaching!)
A few months ago, when I was conducting health histories and talking to people at events, I found that most people were struggling with breakfast. So, I made an ebook called “The Breakfast Experiment” and I added it as an opt-in freebie on my website.
80 people signed up!
Then, I made an opt-in freebie for 5 days of ecoaching. It was really great. This ecoaching program included 5 days of emails about not only food, but other “circle of life” kind of stuff.
17 people signed up
Bummer! I clearly was not hitting my target with that one. They wanted something more.
I listened again and found that my target market struggles with snacks, specifically, which snacks are best to eat while working at a computer. (I just created it, so I haven’t really launched this one.)
Taking the lessons I learned from The Breakfast Experiment, I created this Awesome Opt-in workshop for you! In this workshop, you will learn how to create your own opt-in freebie.
On Wednesday, Oct. 1 through Friday, Oct. 3, you will learn how to create your own Awesome Opt-in.
In this workshop, you will learn how to
- Write your ebook
- Design it
- Deliver it to your prospective clients
Wednesday, Oct. 1: Write It
- Brainstorm ideas for your target market
- Write something compelling and actionable
- Fail-proof headlines
Thursday, Oct. 2: Design It
- Format your ebook in Microsoft Word (no special programs required!)
- Design it with your logo and colors
- Insert images, tables, and text boxes
Friday, Oct. 3: Deliver It
- Display your opt-in on your website
- Deliver it using Mailchimp
- Create fun, effective marketing
- Make it share-able
Of course, you won’t be able to write a whole book in one day. So, as soon as you sign up, you can get started with the class! I’ll send you some ideas to begin brainstorming your opt-in offer.
All classes will be recorded so you can watch them any time. In fact, every time you change your opt-in freebie, you can take the class again!
One-on-one 20 minute brainstorming session with ME. We’ll brainstorm ideas, topics, headlines, images, strategy, whatever you need. This is about getting you unstuck and moving forward.
Creating artwork in Picmonkey. Create fabulous posters and banners to promote your events and programs. Learn how to use different layouts, and even how to watermark your images.
Sending email newsletters in Mailchimp. Now that you have a list, you’ve got a list, you need to send them emails! This class will show you how. Or, learn how to take your current newsletter to the next level.
I have a master’s degree in English and I used to teach writing at the local university. I love writing, coming up with new ideas, and inspiring others to express themselves. (Because I taught writing, I also have some gentle ways to encourage you to write better.)
I attended B-School and you can bet I’ll be sharing my favorite tips with everyone who attends!
I want you to succeed! Some of you will blow me out of the water when you get started, and I love it! I believe in health coaching. We’re changing the world! So, I can’t wait for you to get started. Share your message and help people live better lives. This workshop will help you get there.
This program is only available during September and October, so if you want to learn how to make your own Awesome Opt-ins, sign up today!
If you follow the steps I provide, you will have the skills you need to create and deliver an opt-in freebie. If not, you can ask for your money back. But, you have to show me that you’ve done the work by sending me your homework and notes from your brainstorming session with me.
This training does not guarantee you will get more clients. It is intended to give you confidence and technical skills so you can offer products and services online, and add potential clients to your list.