Last week, I wrote and designed a sales page in one day. Just one day!
(And then I did it again… another sales page in one day!)
Since sales pages are kind of a tricky beast, I want to share with you my strategy for sales pages. There are two parts – content and design.
For content, I use a tried-and-true formula. It goes like this:
- Identify the problem
- Share your experience (I used to be in your shoes, or my clients experienced this same problem)
- Answer the problem
- Describe the benefits of your offering – what it will solve for them
- Tell them how it will be delivered (the features)
- Share testimonials
- Overcome objections
- Show the investment and invite the sale
There’s a lot more to it than this (people teach entire courses on writing sales pages!), but that’s the basic structure I use.
Now the design… that’s a tricky area that usually messes up even the bravest sales page builder. Luckily, it’s something I can help you with! I found this awesome plugin that makes it super easy to design sales pages on your WordPress website. It’s called Visual Composer. It kind of turns WordPress into a drag & drop editor.
And it makes beeeyooooootiful pages!
(If you’ve ever tried and loved OptimizePress, Visual Composer’s functionality will make you nostalgic!)
I’ll be honest, I resisted WordPress for a long time because it’s not that easy to work with and I don’t have time to figure things out and write code all the time to make my website look the way I want.
A few weeks ago, I installed the plugin on a client’s website and she was so excited by how easy it is to use, she convinced me to create a course to help others struggling with sales page designs in WordPress. So I did! It’s a 30-minute course that teaches you exactly how to build a sales page. You’ll see how to make:
- scrolling images like you see on the top of this page
- text centered on the page
- clickable images
- buttons (including more stylish “buy now” buttons)
- FAQ section
- and more!
- How to install the Visual Composer plugin (sometimes it’s a little tricky, so I’ll walk you through it)
- How to add testimonial bubbles like the ones below
I’ve also included a PDF cheat sheet so you can follow along with the video without having to take notes.
So check out the sales page that I created in one day. If you’re tired of trying to fumble your way around WordPress and you don’t really want to hire out for a quick task, arm yourself with this skill. Download the plugin, spend 30 minutes with me through the course and become a sales page design pro! Or, at least, that’s what people will think. 😉
I hope to see you inside!